Don’t Set Goals Anymore

In honor of Mission’s 25th Anniversary year, Bill Nordbrock, contributor to the Arizona Daily Star spoke with Carmen Bermúdez, Mission’s Chairman and CEO, to get her insights into the things that have made Mission Management & Trust a successful, enduring enterprise. His first article from the interview, published in July of 2019, talks about the courage and tenacity needed and lessons learned. In this article Bill tells us how Carmen’s strategy was not to achieve short term goals along the way, but to plan, execute and accomplish a mission. Read Bill’s Biz Tip of the Week article.